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The way that a merchant runs their programme will depend on the type and quantity of products or services they sell, the size of the market, how competitive the market is, what financial and human resource are available and how much control they wish to have over the programme. This articles describes the options available to the merchant. |
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Affiliate Marketing is a system of revenue sharing between a merchant site, which sells products or services, and an affiliate site, which drives traffic or sales to the merchant site. The affiliate will receive a commission for every visitor to the merchant’s site that buys something or performs the required action, like signing up to a newsletter or taking out a quote. |
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